January 26, 2004
Harte-Hanks partners with Ai to launch Bextra and choose Ai for Celebrex.com redesign
Harte-Hanks, a global direct and targeted marketing company, completes the redesign of Bextra with Ai's design services. The new arthritis drug website is targeted to athletes and physically active individuals.
H-H furthers their relationship with Alexander Interactive by selecting Ai for the redesign of the website for another popular arthritis drug, Celebrex. Targeted towards active seniors, the new Celebrex.com will serve as an information gateway between Pfizer and its consumers and provide current medical information on the prescription medication.
