November 04, 2004
Lockes Diamantaires Launch
Lockes Diamantaires and Alexander Interactive today launched the diamond retailer's new website, lockesdiamonds.com. Lockes' mission is to provide every consumer with the education they need to make an informed and confident diamond purchase. Its two-tier philosophy empowers consumers with the education and selection required to choose the perfect diamond.
Alexander Interactive designed the new website to convey the elegant and luxurious image of the premiere diamantaire. The site accomplishes the design and architecture goals embodied in the Lockes brand, reflected in the flagship boutique at The Shops at Columbus Circle in Manhattan.
"Ai was instrumental in the launch of our brand on-line. Their dedication and determination enabled us to launch a website that truly represents our identity. In fact, Ai's creative and business team made creation of the website a flawless experience for all," said Hillary Beckman, Chief Operations Officer.
At the heart of the website is the jewelry itself. Customers can preview notable pieces in Lockes' impressive inventory of diamond jewelry, zooming in on each in stunning detail. Lockes' commitment to its two-tier philosophy is further realized by the comprehensive online education section of the website. The section features a diamond buying guide, enagement ring guide, description of Lockes' diamond process, and proposal tips and stories.
To learn more about Lockes Diamantaires, please visit www.lockesdiamonds.com
