July 25, 2005
Pepperidge Farm Sales Portal Launch
Pepperidge Farm, Inc., owned by Campbell Soup Company (NYSE: CPB), and Alexander Interactive today launched a next-generation sales portal, "The Farm". The new portal serves as a consolidated platform to communicate with the entire Pepperidge Farm sales force. The Farm is designed to be extremely user friendly and is integrated with many of Pepperidge Farm's existing systems and applications for a rich user experience.
About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauces, beverages, biscuits, confectionery and prepared food products. The company owns a portfolio of more than 20 market-leading businesses each with more than $100 million in sales. They include "Campbel's" soups worldwide, "Erasco" soups in Germany and "Liebig" soups in France, "Pepperidge Farm" cookies and crackers, "V8" vegetable juices, "V8 Splash" juice beverages, "Pace" Mexican sauces, "Prego" Italian sauces, "Franco-American" canned pastas and gravies, "Swanson" broths, "Homepride" sauces in the United Kingdom, "Arnott's" biscuits in Australia and "Godiva" chocolates around the world. The company also owns dry soup and sauce businesses in Europe under the "Batchelors," "Oxo," "Lesieur," "Royco," "Liebig," "Heisse Tasse," "Blay Band" and "McDonnells" brands. The company is ably supported by approximately 24,000 employees worldwide. For more information on the company, visit Campbell's website on the Internet at www.campbellsoup.com.
