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August 01, 2005

Ai Launches SteinerSports.com

Steiner Sports Memorabilia, the leading producer of authentic hand-signed collectibles, and Alexander Interactive (Ai), the premier ecommerce strategy, design, and development agency today launched the next generation website, SteinerSports.com. Ai was hired by Steiner to construct the most comprehensive online shopping destination for autographed sports memorabilia.

The new site leapfrogs all other sports memorabilia websites with a customer experience that is perfect for sports enthusiasts, hobbyists, first-time memorabilia collectors, and gift-givers. During the strategic planning and design of the new site, Ai developed a comprehensive strategy to accomplish the following goals:

  • Make the site easier to use and improve conversion rates
  • Offer a more personalized experience for Steiner's loyal customers
  • Increase the average order
  • Improve customer loyalty and retention
  • Expand Gift-Giving
  • Implement real-time inventory and accounting system integration

Please visit www.steinersports.com.

Alexander Interactive (http://www.alexanderinteractive.com) is a leading digital strategy, design and development agency. The agency works with large businesses to define and implement trend-setting ecommerce experiences. Ai is dedicated to the principle of transactional intelligence, a way of thinking about websites that focuses on behavior, commerce, and measurable success. Ai builds award-winning sites for clients including Lowe's, Schwinn, Citi, Time Inc., Pepperidge Farm and Envelopes.com.

Ai By The Numbers

  • 40 employees
  • 9 years in business
  • 5 Davids
  • 1 French Bulldogs