October 15, 2005
Commentary Magazine
Commentary Magazine selects Ai to create important online destination for its magazine featuring commentary on politics, international affairs, and societal issues. Considered to be one of the primary intellectual homes of neo-conservatism, this journal, produced by the American Jewish Committee, has been in publication since 1945.
This initiative was planned around making better use of the online medium to present magazine content to audiences beyond current print subscribers. The new design and layout of the site will also seek to deepen relationships with its audience by offering opportunities for online discussion and the ability to search archived content dating back to 1945. By improving the website, Commentary Magazine also seeks to develop new audiences, grow subscriptions and increase revenue by offering additional advertising opportunities.
The redesigned site will launch in September 2006.
