December 15, 2005
Alexander Interactive to Lead Cache.com Development
Cache, the upscale women's apparel retailer, in conjunction with G2, a global brand development and design agency, today announced that Alexander Interactive (Ai), will lead the way in the re-development of cache.com. The new site, set to launch in August 2006, will feature both updated branding and improved customer relations management. The new site will aim to foster successful cross-selling and up-selling, with the ultimate goal of gaining loyal customers and increasing the average order size. Post site redesign, Ai will also be responsible for maintaining the updated version.
Cache sells fashions that bring cachet to the soiree. The upscale women's apparel retailer owns and operates nearly 300 specialty stores in shopping malls in 43 US states and in Puerto Rico under the Cache and Lillie Rubin banners, as well as an online shopping site.
G2 Worldwide, a partner company of Grey Global Group, part of WPP (Nasdaq: WPPGY), is a global brand development and design agency, committed to providing clients with innovative world-class brand-building solutions beyond traditional advertising, to build consumer preference and drive business success. G2 has core competencies in a broad range of branding disciplines including Brand Strategy and Development; 2D and 3D Design; Packaging; Retail Communications, Advertising, and Environmental Branding.
