July 10, 2006
Exposing Vanity Fair Intimates
Ai creates a presentation that shows off brand to top Vanity Fair executives
Vanity Fair Intimates, a division of the Vanity Fair Corporation, is making a comeback. To showcase the brand's venerable history, and introduce its innovative new strategy, Vanity Fair Intimates looked to Ai to create a multi-media presentation that would be used in an internal event before all the brand executives within the parent company.
Ai went above and beyond expectations by investigating the brand's history, and reworking the script with the exciting information they uncovered. The resulting presentation introduces a new way to look at the brand's development over time, using archived images, animated text, video and music editing, and high quality production to really make a statement about the company's opportunities. It is also designed to be self-contained, freeing the CEO to use it whenever, and wherever, he chooses, without being restricted by technology requirements.
Vanity Fair Intimates is primed for an aggressive new approach in their market, and by partnering with Ai, the company made sure that not only would other Vanity Fair execs know, they'd get equally excited about it.
VF Intimates, LP, is a wholly owned subsidiary of VF Corporation (NYSE: VFC). VF Corporation is the world's largest apparel company and a leader in jeanswear, intimate apparel, playwear and daypacks. Its principal brands include Vanity Fair®, Lily of France®, Vassarette®, Curvation™, Bestform®, Lee®, Wrangler®, Riders®, Rustler®, JanSport®, Eastpak, The North Face®, Red Kap®, and Healthtex®.
