News

Alexander Interactive (Ai), the premier ecommerce strategy, design, and development agency announces the launch of a site redesign for Screenvision, the world's leading cinema advertising company.

Screenvision initially tapped Ai to build an interactive media kit generator to help their sales force dynamically put together selling materials. Fueled by Ai's creative leadership during that first project, Screenvision expanded its relationship to include a complete overhaul of their company Web site. Ai undertook the charge to make-over screenvision.com as an engaging and informative site that would distinguish Screenvision from all other companies in its class.

The new site is designed to showcase Screenvision's capabilities, market leadership and experience but also convey the sense of excitement and energy that captive audiences bring to the cinema. It educates potential advertisers and agencies about the benefits of in-cinema advertising and demonstrates tangible results through strategically placed content about audience reach, recall, and receptivity. The site also encourages interest and inquiry by providing examples of available ad formats, planning tools and a Web-based form to contact a sales agent.

To keep the site fresh and maintain time-sensitive material, Ai also developed a unique content management system, providing Screenvision's in-house marketing team with the ability to update site content with the click of a button.

Screenvision continues to retain Ai as Web development partner for their marketing initiatives.

Screenvision is the world's leading cinema advertising company, providing premium marketing and media solutions for advertisers and comprehensive representation of the cinema advertising interests of its theatrical exhibitor partners.