February 19, 2007
Doubleday Entertainment Partners with Ai
Doubleday Entertainment has partnered with Alexander Interactive to provide strategy, design, and web development services on a number of new web initiatives.
"Ai has a great team of quick thinkers, and everybody seems very engaged to help shape and define this exciting new service," said Matthias Epp, Bookspan's Senior Vice President, Media and Internet. "That is exactly the kind of attitude we need to make this a success."
Doubleday Entertainment is the preeminent marketer of books and merchandise via direct mail and e-commerce in the U.S. A wholly owned subsidiary of BOOKSPAN, Doubleday Entertainment and its predecessors (Book-of-the-Month Club and Doubleday Book Club) have been recognized as leaders in the direct marketing business for over 70 years.
