March 20, 2007
Bestform Brand Repositioned
With the recent repositioning of the Bestform brand, www.bestformintimates.com needed a new design and architecture to improve its online strategy and better communicate with customers. Ai's launch of the Bestform redesign continues its relationship with several Vanity Fair brands, including the recent launch of www.curvation.com.
The new Bestform website was created to uncover the refined collection and present the unique items in a completely renewed structure. The Bestform site guides the user through a true shopping experience, including features like a Bra Size Calculator, Style Comparison tool, and a Bra Finder tool with which visitors can narrow down the options until finding the perfect bra that suits their needs for any occasion.
The flash homepage delivers the first taste of attractive content and invites the public to search through an exclusive selection of zoomable high quality images.
"We are thrilled with our new Bestform website," said Bestform Marketing Director, Pam Hardee. "It beautifully represents our brand, is easy to navigate and provides our consumers with advanced search and compare features that make the site very user friendly. The Ai team has been very responsive and a great partner marrying the best in website design with our brand objectives."
To satisfy Bestform's tribute to the women that inspire the brand, Ai came up with the "Best In Life" promo section featured on the homepage. This area is dedicated to and managed by the users, who are welcome to share stories and let the world know "what makes you smile". Simple, sophisticated, dynamic, inspiring – all adjectives Bestform used to describe their brand, and now, all words Bestform can use to describe their website.
Bestform is the only intimate apparel brand with a spirit inspired by life, your life. We're inspired by all that you do and your rich, vibrant life. That's why we create easy to live-in intimate apparel that'll keep you comfortable and worry-free all day. Because life is about living. Bestform. For Life. For more information, please visit www.bestformintimates.com
