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May 12, 2009

Ai Launches Yankee Stadium Memorabilia Sale

Steiner Sports Site Selling Everything from Seats to Signs

The New York Yankees and Steiner Sports made an official announcement today about the public sale and auction of material from the original Yankee Stadium.

Yankees LogoThe sale, which is being held on steinersports.com, is a wide-ranging treasure trove of artifacts. Fans can buy everything from pieces of the famous stadium frieze to signs like "Yankees Prefer Mastercard" from concession stands.

To prepare for the sale, Ai designed and built a special landing page for the Steiner Sports website showcasing the Stadium sale. What started as a seats-and-sod promotion quickly grew to encompass more items and options.

Ai also prepared the servers for a heavy traffic load, with newly installed servers and optimized hosting configurations. Constant uptime monitoring is ensuring smooth performance during the sale.

“This is the latest success in a long line of collaborations between Steiner Sports and Ai,” said Alex Schmelkin, president of Alexander Interactive. “We’re thrilled for Steiner to get the promotion launched.”

Ai looks forward to the arrival of a pair of Yankee Stadium seats this summer.

Alexander Interactive (http://www.alexanderinteractive.com) is a leading digital strategy, design and development agency. The agency works with large businesses to define and implement trend-setting ecommerce experiences. Ai is dedicated to the principle of transactional intelligence, a way of thinking about websites that focuses on behavior, commerce, and measurable success. Ai builds award-winning sites for clients including Lowe's, Schwinn, Citi, Time Inc., Pepperidge Farm and Envelopes.com.

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