June 10, 2009
Ai Launches New Chelsea Clock Site
Legendary Clock Manufacturer Gets New Ecommerce Platform
Alexander Interactive, a leading strategy, design, and development firm, today launched a new website for American clock manufacturer Chelsea Clock.
The new site merges luxury product presentation with Ai’s award-winning user experience best practices. It is designed to showcase Chelsea’s handcrafted clocks, which have been produced in the same Boston factory since 1897, as well as its repair and restoration services.
The visual design of the site is an exciting departure for the company. To showcase Chelsea Clock’s high quality craftsmanship, the design places products on a black background, allowing the products to look their best. Product zoom and configuration options allow users to explore the clocks in great detail.
Befitting a company with Chelsea Clock’s history, the site is also rich in detail. The site’s robust history section includes an interactive timeline that showcases the many U.S. Presidents and Hollywood celebrities who have owned Chelsea’s clocks over the years. An interactive tour of the manufacturing process shows how America’s last handmade clocks are assembled.
Chelseaclock.com is running AiCommerce, Alexander Interactive’s proprietary ecommerce platform. AiCommerce leverages open-source technologies while bringing Ai’s sensibilities to back-end site administration as well as front-end UX. It includes a Rails-based CMS as well as robust product management options.
“Our new website is a significant strategic shift for Chelsea Clock and we are excited about our launch,” said Anthony LaChapelle, COO of Chelsea Clock. “The site is very robust and represents our products and our brand in a manner which supports our mission as a luxury consumer product. Ai has been a great partner in helping us achieve our objectives in the development or our new site.”
“We’re pleased with the new Chelsea Clock website and proud of our association with the brand,” said Alex Schmelkin, president of Alexander Interactive. “Their products have a rich tradition of hand-built quality, which awed us when we toured the factory. We believe the new website puts Chelsea Clock’s products in their best light.”
