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February 01, 2010

Ai Profiled in Internet Retailer

Leading trade publication discusses user-centric design

Alexander Interactive, a leading strategy, design, and development firm, is profiled in the February 2010 Internet Retailer magazine in a feature about customer-centric website design.

"Whatever the consumer wants to do, the site should help her do it easily," says Internet Retailer, which cites Ai's UX focus as a prime example of this process. The article covers attention to detail and iterative testing as well as greater concepts and trends.

Read the full article for more on Ai and an outside look at our methodology.

Alexander Interactive (http://www.alexanderinteractive.com) is a leading digital strategy, design and development agency. The agency works with large businesses to define and implement trend-setting ecommerce experiences. Ai is dedicated to the principle of transactional intelligence, a way of thinking about websites that focuses on behavior, commerce, and measurable success. Ai builds award-winning sites for clients including Lowe's, Schwinn, Citi, Time Inc., Pepperidge Farm and Envelopes.com.

Ai By The Numbers

  • 40 employees
  • 9 years in business
  • 5 Davids
  • 1 French Bulldogs