February 18, 2011
Ai's Josh Levine Speaks At IRWD
The building blocks of a good design
Ai's own Founder and Chief Creative and Experience Officer Josh Levine spoke this week at the Internet Retailer Web Design & Usability Conference in Orlando in a session titled "Colors, themes, fonts: The building blocks of good design." Joined with co-presenter Sari Levine, Creative and UX Director at Lowe's, the two discussed the necessary elements that make up a good web site design and cite some specific examples. Here's a snippet:
Levine also discussed the tension between a site’s merchandisers, who typically want to fill available space on a page with product images and promotions, and the site’s designers who often argue against that approach. "Embrace white space and kill clutter,” he said, adding that "overloading a page confuses viewer."