February 18, 2011

Ai's Josh Levine Speaks At IRWD

The building blocks of a good design

Ai's own Founder and Chief Creative and Experience Officer Josh Levine spoke this week at the Internet Retailer Web Design & Usability Conference in Orlando in a session titled "Colors, themes, fonts: The building blocks of good design." Joined with co-presenter Sari Levine, Creative and UX Director at Lowe's, the two discussed the necessary elements that make up a good web site design and cite some specific examples. Here's a snippet:

Levine also discussed the tension between a site’s merchandisers, who typically want to fill available space on a page with product images and promotions, and the site’s designers who often argue against that approach. "Embrace white space and kill clutter,” he said, adding that "overloading a page confuses viewer."

Check out the rest of the article at Internet Retailer or view the presentation at SlideShare.

Josh Levine & Sari Levine speaking at the IRWD conference

Ai (http://alexanderinteractive.com) defines and implements unique digital commerce experiences for innovative brands. We are dedicated to the principle of Transactional Intelligence, which focuses on behavior, action and measurable success. Ai builds award-winning sites for clients including Lowe's, Saks Fifth Avenue, Schwinn, Citi, Time Inc., Pepperidge Farm and The Topps Company, Inc.

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