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For over six decades, Lester’s has been a New York mainstay—a go-to destination for contemporary fashion with world-class service for the whole family. When they decided it was time to take their brand online, they looked to Alexander Interactive.

"This is the type of project Ai loves,” says Ai’s Josh Levine, “working with an iconic retail brand to create and develop their e-commerce presence from the ground up. We helped Lester's to re-evaluate and redesign their brand, create an intuitive and user-centric online shopping experience, and integrated a whole new workflow in their existing business process."

With the debut of Lesters.com, savvy shoppers nationwide at last have access to this brand beloved by generations of New Yorkers. The new e-commerce site created by Ai is a digital playground for style-seeking shoppers. It offers the same fashion essentials that have long made Lester’s a cult favorite: a collection of trendy must-haves, curated with the expert insight of style professionals.

And it doesn’t stop with the e-commerce site. Levine explains, "Along with the new website, we simultaneously launched an m-commerce site, providing an interface that embraces speed, ease and convenience; a major plus for a customer base including so many moms on the go."

The Lester’s store locations are renowned for their attention to detail and unparalleled level of personal service, with teams of expert sales associates dedicated to meeting the customer’s every need. The new Lesters.com is every bit as detail and personal service oriented. Live chats and the ability to schedule on-line and in-store personal shopping appointments give the web shopper access to Lester’s sales teams’ wealth of experience and expertise.

“Our goal is to really bring the ‘brick and mortar’ feel of Lester’s to the online world,” says Perry Schorr, co-owner. “To us, that means offering an incredible selection that shoppers wouldn’t find at their local mall and the kind of service that’s made Lester’s such a huge part of the community here in New York.”

The Lester’s loyalty program rewards devoted customers nationwide, awarding points for every purchase that can eventually be redeemed for a Lester’s rewards credit. Customers can keep up with the latest from Lester’s via a new blog, featuring exclusive content and videos detailing the what, why, and how of fashion’s latest trends.

Lesters.com offers a variety of major brands such as J Brand, Michael Stars and Splendid, as well as a selection of boutique brands like BlankNYC, Parker, Chaser, and Patterson J. Kincaid. The site is also a resource for Lester’s own label, Rock Candy—a coveted brand previously available exclusively at Lester’s outposts.

New Yorkers have always turned to Lester’s for the latest styles and superior service—with the launch of Lesters.com, now everyone can shop the iconic fashion destination for what’s new and what’s next.