July 27, 2012
Josh Levine Featured in Crain's
Ai's Chief Experience Officer Josh Levine gives his views on the ways effective website redesign is easier than ever in the Crain's Executive Inbox interview "Reinventing Website Redesign".
In the article, written by Anne Fisher, Levine discusses how the website redesign process can be improved upon by using a "goal-driven" approach rather than an "aesthetics-driven" approach, focusing on how customers interact with the site. Prioritizing the site's architecture (in addition to easier testing methods and the use of social media), can take a once time consuming project and turn it into a fast (and even fun) process for any company.