August 14, 2012
BizFilings Announces Relaunch for Business Owner's Toolkit Site
BizFilings (a part of Wolters Kluwer Corporate Legal Services, a business of Wolters Kluwer, a market-leading global information services company) has announced the relaunch of Business Owner's Toolkit, a one-stop for small business resources.
Ai was commissioned by BizFilings to redesign Toolkit.com. In order to improve its overall offering as one of the market-leading resources for reliable and expert small business information, it was critical that the new Toolkit.com be an expert, go-to resource for small business owners and entrepreneurs. The new site also needed to provide an educational, memorable online experience with exceptional content and tools, and drive e-commerce traffic to BizFilings.com.
The overall goal for the redesign was to improve how the Small Business Guide (SBG) content is presented on the website so that users can more easily find relevant and helpful information. In addition, there was a focus on improving how the various Business Tools provided by the Business Owner's Toolkit website are surfaced as a positive and complementary extension of the comprehensive SBG experience.
"We’re thrilled to be able to provide free small business advice, information, tools and guides for entrepreneurs – and a community for them to learn from as well," says Karen Kobelski, member of the executive leadership team at BizFilings.
Ai is pleased to have had the opportunity to relaunch another property under the BizFilings umbrella. Congratulations to our client partner, whose collaboration made this success possible.