Ai Wins IMA Award for Lester's Camp

September 04, 2012

We are happy to announce that the Interactive Media Awards has honored Ai with a Best in Class award (under the category 'E-Commerce') for the design of the Lester's Camp Store.

The new site includes a specialized Checklist for Boys and Girls, an engaging and helpful Camp Guide section, and a dynamic E-Commerce experience where kids can get their Color War gear. This strong user experience was brought to life with a whimsical design system, pairing refined font treatments with fun illustrative touches, colors and backgrounds.

Congratulations to our client partner, whose collaboration made this success possible.

Ai (http://alexanderinteractive.com) defines and implements unique digital commerce experiences for innovative brands. We are dedicated to the principle of Transactional Intelligence, which focuses on behavior, action and measurable success. Ai builds award-winning sites for clients including Lowe’s, Saks Fifth Avenue, Schwinn, Citi, Time Inc., Pepperidge Farm and Envelopes.com.

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