September 04, 2012
Ai Wins IMA Award for Lester's Camp
We are happy to announce that the Interactive Media Awards has honored Ai with a Best in Class award (under the category 'E-Commerce') for the design of the Lester's Camp Store.
The new site includes a specialized Checklist for Boys and Girls, an engaging and helpful Camp Guide section, and a dynamic E-Commerce experience where kids can get their Color War gear. This strong user experience was brought to life with a whimsical design system, pairing refined font treatments with fun illustrative touches, colors and backgrounds.
Congratulations to our client partner, whose collaboration made this success possible.