September 21, 2012
Ai Launches "What's New, What's Next" event program for New York Design Center
Ai has launched the interactive program for the New York Design Center's “What’s New, What’s Next” event.
Ai was selected to create, architect and develop the interactive program for the NYDC's biggest event, which introduces new products and celebrates the very best in design. The program allows users to access the schedule of presentations, showroom information, add calendar reminders and ultimately RSVP to the event. Since launch, there has been a 51% conversion rate on the RSVP.
"We are thrilled with the interactive event guide Alexander Interactive created for our "What's New, What's Next" market event on September 13th," said Alix Lerman, Director of Marketing and Communications for NYDC. "The modern and innovative format Ai designed allows guests to navigate the many programs happening during our event. The NYDC is constantly looking for new marketing tools that keep up in the forefront of the interior design industry. Working with Ai enables us to push the technology envelope in our industry and we look forward to the exciting opportunities our future collaborations will bring."