January 27, 2011
How Ai improved site's performance
Today's Folio Magazine features a story about Internet Retailer and the re-design process that Ai undertook to improve the site's usability and experience. Here's a snippet:
"InternetRetailer.com and set about reworking the entire site, with a priority on making relevant content easier to find. "We changed the entire site," says InternetRetailer president Molly Love Rogers. "We now invite visitors to explore more content and guide them through the process. Visitors are no longer required to hunt-and-peck for things that interest them. Instead, we surface relevant content, products, videos, polls, and user comments alongside all editorial."