What's going on. Ai news.

September 06, 2011

Ai Appoints New Technology Director

Philip Cotty Joins from HUGE

Alexander Interactive (Ai) (, a leading New York ecommerce strategy, design and development agency, has announced the appointment of Philip Cotty as Technology Director, where he will oversee all the agency's technical initiatives and operations.

Cotty comes to Ai from HUGE, where he served as Technology Director since 2009 and was responsible for the technical strategy, discovery, design and execution of projects for such clients as Pepsi, A&E Television, iVillage, Rubbermaid, Pizza Hut, Samsung and Four Seasons.

“Phil is especially qualified to lead the tech group at Ai,” says Alex Schmelkin, co-founder and president of ...

May 09, 2011

Sugoi Picks Ai for Site Redesign

Ai to design and build new website for leading athletic performance apparel brand

Alexander Interactive, (Ai) a New York based ecommerce and web design firm, has been selected by leading athletic performance apparel brand SUGOI to design and build their new website, scheduled for summer 2011.

Sugoi Ai was chosen by SUGOI Performance Apparel, part of the Apparel Footwear Group division of Dorel Industries, after the successful completion of, also a Dorel Industries brand. SUGOI joins a long list of Ai clients that include Continental Airlines, New Balance, Internet Retailer, CITI, Pepperidge Farm, General Electric, Campbell’s, Virgin Mobile, Kaplan, Sharp, Clarins, BizFilings and many others.

Ai will refresh SUGOI’s online ...

April 14, 2011

Lester's Chooses Ai For Website Redesign

Site to be launched in the summer of 2011

Alexander Interactive, an award winning ecommerce and web design firm, has been selected by Lester's, a leading retailer of apparel, footwear, and accessories for the family, to design and build their new website. The website,, is scheduled to be launched in the summer of 2011. The site is being developed to reinforce Lester's statement of fashion, quality, and heritage, reminding shoppers of its long and proud history.

Lester's joins a long list of Ai clients that include Adorama, Continental Airlines, New Balance, Internet Retailer, Citi, Pepperidge Farm, General Electric, Campbell's, Virgin Mobile, Kaplan, Sharp ...

February 18, 2011

Ai's Josh Levine Speaks At IRWD

The building blocks of a good design

Ai's own Founder and Chief Creative and Experience Officer Josh Levine spoke this week at the Internet Retailer Web Design & Usability Conference in Orlando in a session titled "Colors, themes, fonts: The building blocks of good design." Joined with co-presenter Sari Levine, Creative and UX Director at Lowe's, the two discussed the necessary elements that make up a good web site design and cite some specific examples. Here's a snippet:

Levine also discussed the tension between a site’s merchandisers, who typically want to fill available space on a page with product images and promotions, and the ...

February 07, 2011

Ai Gaining Attention For Upcoming Magento Project

Building One of the Largest Magento Platform Websites for Adorama

Alexander Interactive (Ai), an award-winning ecommerce and web design firm is developing one of the largest implementations on the Magento Enterprise platform for a new client, Adorama, one of the nation's largest photo and expanding electronics retail and mail order suppliers.

“We are very impressed by what Ai is doing with Magento,” said Magento CEO, Roy Rubin. “That Ai is fully utilizing our Magento Enterprise platform is a real testament and endorsement of our solution for larger, more demanding customers, and we look forward to seeing the results.”

On track to host millions of unique monthly visitors with a ...

Ai by the Numbers

  • 48Employees
  • 11Years in Business
  • 1French Bulldog