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February 20, 2012

Schmelkin to Speak at OMMA Tablet Revolution Conference

Ai President Alex Schmelkin will be speaking on a panel at the first OMMA Tablet Revolution Conference and Showcase. The conference will be a chance for publishers and advertisers to come together to discuss the rapid increase in tablet use with industry leaders.

Schmelkin’s topic will be "Is Your Buy Button Ready to Tap Into the T-Commerce Juggernaut?" The session will feature lessons learned from the 2011 holiday shopping season, and t-commerce marketing ideas from the top developers and retailers on the panel.

The OMMA Tablet Revolution Conference and Showcase will be held on February 23, 2012 at the ...

February 16, 2012

Alex Schmelkin Speaks at IRWD

Ai's President and Co-Founder Alex Schmelkin spoke this week at the Internet Retailer Web Design & Usability Conference in Orlando in a session titled "For Designers: How to Get Your IT Department to Support Your User Experience Initiatives." Joined with co-presenter David Kersting, Director of eCommerce Technology for Cycling Sports Group (Schwinn), the two discussed the challenges that often come up when changes need to be made to a site, strategies for getting the design and IT sides working together, and showed examples of how designers and IT staff cooperated to improve the online shopping experience.

Internet Retailer wrote an ...

February 09, 2012

Director of Technology Phil Cotty Quoted on

Phil Cotty, Director of Technology at Alexander Interactive was recently quoted in an article on titled, "Your Undies Have Arrived." The piece focuses on a subscription retail site,, which offers a line of underwear for men and women, for which customers pay a monthly fee for replenished supplies.

Cotty discusses the subscription retail space. While it has existed in various product categories for years—think fruit- or wine-of-the-month clubs, and even Netflix—it is especially advantageous for startups, and it is starting to grow.

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