What's going on. Ai news.

April 14, 2011

Lester's Chooses Ai For Website Redesign

Site to be launched in the summer of 2011

Alexander Interactive, an award winning ecommerce and web design firm, has been selected by Lester's, a leading retailer of apparel, footwear, and accessories for the family, to design and build their new website. The website,, is scheduled to be launched in the summer of 2011. The site is being developed to reinforce Lester's statement of fashion, quality, and heritage, reminding shoppers of its long and proud history.

Lester's joins a long list of Ai clients that include Adorama, Continental Airlines, New Balance, Internet Retailer, Citi, Pepperidge Farm, General Electric, Campbell's, Virgin Mobile, Kaplan, Sharp ...

February 18, 2011

Ai's Josh Levine Speaks At IRWD

The building blocks of a good design

Ai's own Founder and Chief Creative and Experience Officer Josh Levine spoke this week at the Internet Retailer Web Design & Usability Conference in Orlando in a session titled "Colors, themes, fonts: The building blocks of good design." Joined with co-presenter Sari Levine, Creative and UX Director at Lowe's, the two discussed the necessary elements that make up a good web site design and cite some specific examples. Here's a snippet:

Levine also discussed the tension between a site’s merchandisers, who typically want to fill available space on a page with product images and promotions, and the ...

February 07, 2011

Ai Gaining Attention For Upcoming Magento Project

Building One of the Largest Magento Platform Websites for Adorama

Alexander Interactive (Ai), an award-winning ecommerce and web design firm is developing one of the largest implementations on the Magento Enterprise platform for a new client, Adorama, one of the nation's largest photo and expanding electronics retail and mail order suppliers.

“We are very impressed by what Ai is doing with Magento,” said Magento CEO, Roy Rubin. “That Ai is fully utilizing our Magento Enterprise platform is a real testament and endorsement of our solution for larger, more demanding customers, and we look forward to seeing the results.”

On track to host millions of unique monthly visitors with a ...

January 27, 2011

Internet Retailer Featured In Folio

How Ai improved site's performance

Today's Folio Magazine features a story about Internet Retailer and the re-design process that Ai undertook to improve the site's usability and experience. Here's a snippet:

" and set about reworking the entire site, with a priority on making relevant content easier to find. "We changed the entire site," says InternetRetailer president Molly Love Rogers. "We now invite visitors to explore more content and guide them through the process. Visitors are no longer required to hunt-and-peck for things that interest them. Instead, we surface relevant content, products, videos, polls, and user comments alongside all editorial."

Read ...

December 31, 2010

End-of-year awards roundup

Ai sites win IMAs, Daveys

Ai is pleased to announce its websites received several awards in late 2010.

The Interactive Media Awards (IMAs) issued three new Best in Class designations, first to Ai's Ride Schwinn promotional site (now succeeded by, then to, the new launch from our long-time partner Action Envelope, and the redesigned The envelope design received a near-perfect score of 497/500.

The Davey Awards gave Ai three Silver Awards to BizFilings, Schwinn and the Foundation for Jewish Camp, each for excellence in a specific sector. Davey Awards is the premier award honoring outstanding creative excellence ...

Ai by the Numbers

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