What's going on. Ai news.

April 19, 2012

Schmelkin Featured in CIO Strategic Guide

Ai President Alex Schmelkin weighs in on the tablet shopping experience in the "Strategic Guide to Enterprise Mobile Applications". The guide, published by the editors of CIO Magazine, features Schmelkin's opinions on creating apps for tablet use in the case study "Beauty and the Tablet", by Kim S. Nash.

The case study focuses on Sephora's new tablet app as an example of how selling on tablets is different than selling on mobile, and requires a different design approach. Schmelkin says that to create the best tablet app possible, companies need to be consistent with the features they provide ...

April 11, 2012

Lester's Site Wins IMA Award

The Interactive Media Awards has honored Ai with a Best in Class (Style/Fashion) for it's design of the Lester's ecommerce site, with a score of 489/500.

Launched in January 2012, the site was developed to reintroduce Lester's statement of fashion, quality and heritage, reminding shoppers of it's long and proud history.

Congratulations to our client partner, whose collaboration made this success possible.

March 16, 2012

Lester's Goes National

The Cult Favorite New York Department Store Launches E-Commerce

For over six decades, Lester’s has been a New York mainstay—a go-to destination for contemporary fashion with world-class service for the whole family. When they decided it was time to take their brand online, they looked to Alexander Interactive.

"This is the type of project Ai loves,” says Ai’s Josh Levine, “working with an iconic retail brand to create and develop their e-commerce presence from the ground up. We helped Lester's to re-evaluate and redesign their brand, create an intuitive and user-centric online shopping experience, and integrated a whole new workflow in their existing business process ...

February 27, 2012

Schmelkin Speaks at OMMA Tablet Revolution Conference

Quoted on MediaPost Raw Blog

Ai President Alex Schmelkin spoke on a panel at the OMMA Tablet Revolution Conference and Showcase on February 23, 2012 at the Sheraton Hotel and Towers in New York City. Schmelkin’s session, titled "Is Your Buy Button Ready to Tap Into the T-Commerce Juggernaut?", featured lessons learned from the 2011 holiday shopping season, and t-commerce marketing ideas from the top developers and retailers on the panel.

View Alex Schmelkin's session on tablet commerce.

Mark Walsh, a blogger for MediaPost Raw, highlighted a debate that started during the OMMA session: how should a brand best invest in the tablet ...

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