News

Ai is proud to announce Gold and Silver designations in the 2012 Davey Awards.

Ai garnered Gold in the Branding category for their work on Sugoi.com, and Silver in the Retail category for Lesters.com.

The Davey Awards honor the best small firms, agencies and companies offering the finest creative work worldwide. They are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who’s Who" of acclaimed media, advertising, and marketing firms.

Congratulations to our client partners, whose collaboration made this success possible.

Ai's Director of User Experience Michael Piastro gives his thoughts on the growing importance of video for e-commerce sites in a recent article for CommPRO.biz.

In "The Power of Video as a Selling Tool", Piastro looks at the ways online retailers can use video to increase customer engagement and boost sales. "Customers who watch video spend more time at your site exploring, learning more about your products, and ultimately purchasing." Piastro also includes tips on how to make your video stand out: keep it lively, brand-consistent, and working across channels.

Alexander Interactive, an award winning ecommerce and web design firm, has been selected by Topps, Inc. to work on digital initiatives for the Ring Pop brand, scheduled to launch in 2013.

Originally founded in 1938, the Topps Company is the creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps leading sports and entertainment products include trading cards for Major League Baseball, National Football League, English Premier League, WWE, Wacky Packages and Garbage Pail Kids. In addition to Ring Pop, the Company's top confectionery brands include Push Pop, Baby Bottle Pop, Bazooka bubble gum, Sharkies and ...

Global Sugar Art (GSA), a leading online retailer for professional-grade cake decorating and baking supplies, has selected Ai Emerge, the Emerging Brands Group of Alexander Interactive, to re-create the brand's online experience and better GSA's astounding reputation by bringing their visual design and user experience in line with modern-day best practices.

The Ai Emerge suite of services includes ecommerce development based on the industry-leading Magento platform, intuitive user experience, custom web design, search engine optimization (SEO), email marketing and fuss-free, creative digital solutions that drive sales and conversions.

"GSA required a bold, creative identity and an efficient shopping ...

Ai Tech Director Philip Cotty gives his thoughts on the online competition between retailers this holiday season in a recent story in the Chicago Tribune.

The article, written by Tribune reporter Corilyn Shropshire, discusses the threat to retailers of "showrooming" (where shoppers look for items in a brick-and-mortar store, only to cross-check prices from their smartphone and purchase from the store's rivals online). Shoppers will be using their mobile devices and tablets more than ever this season, so retailers are responding by offering to match the lowest price of their competitors online and providing in-store Wi Fi.

Cotty feels ...