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October 31, 2014

6 Tips for Smart B2B Web Design Featured in Internet Retailer B2B Guide

As business-to-business online selling continues to evolve, it’s challenging to stay at the forefront of ecommerce trends and ahead of the competition. Ai’s CEO Alex Schmelkin shares his 6 Tips for smart B2B ecommerce design in Internet Retailer’s 2015 Guide to B2B E-Commerce . In his article "Smart B2B web design: Strategy and techniques that boost sales," Alex explores the best practices of B2B ecommerce with a number of examples from market leaders.

Ai’s B2B ecommerce practice works with market-leading industrial, supply, insurance, and business services companies including MetLife, CT Corporation, and Learn more about ...

October 03, 2014

We are honored to announce that Alexander Interactive (Ai) has been named one of The Best Places to Work by Crain's New York Business.

This coveted award is designed to identify, recognize and honor the best employers in New York City, benefiting the city’s economy, workforce and businesses

There is no doubt that what sets us apart from other companies is the culture that has come to define us. Five years ago the concept of “The Morgan Freemans” was coined to describe the type of human being who thrives here. Passion. Fortitude. Initiative. Resilience. Morgan Freeman embodies the qualities we value most–and the velvety, reassuring voice we all aspire to lead with.

“The values we foster are directly connected to the value ...

September 26, 2014

Ai's Mustela Redesign Wins 2014 IMA Outstanding Achievement Award

Ai has won the Interactive Media Awards’ (IMA) Outstanding Achievement Award for the Mustela USA website in the category of Beauty/Cosmetics. Of the 48 entries in this category, only two are chosen by IMA to receive awards.

Ai and Mustela USA, a brand of Expanscience Laboratoires (whose headquarters are in Courbevoie, France), began their partnership in 2013. Mustela, a well-established French brand, was looking to further increase its brand recognition and establish a direct sales channel in the North American market via their website. The opportunity challenged Ai to integrate the Magento platform with an existing content-managed site built ...

September 23, 2014

IMA Win for Ai and Internet Retailer

The Ai redesign of the Internet Retailer website has been Awarded Outstanding Achievement in the category of “Newspaper” by Interactive Media Awards .

The site’s design, content, feature functionality, usability and adherence to best practices all scored highly in the judging process – with content and feature functionality receiving perfect scores.

Ai redesigned two of the primary areas on the Internet Retailer website, Article Page and Charts & Data. In addition to the redesign of the existing pages, a brand new Webinars page was created where users can learn about and register for upcoming webinars.

Analytics informed key design decisions that inspired ...

June 24, 2014

Ai and United Stationers Featured on Internet Retailer

This week’s top story on Internet Retailer B2B site is a feature on Alex Schmelkin and Girisha Chandraraj's presentation at IRCE 2014. Speaking on the topic Smart B2B Design: Strategy and experience principles boost sales , Girisha Chandraraj, vice president of e-commerce at wholesaler United Stationers, and Alex Schmelkin, CEO of web site design firm Alexander Interactive, told attendees that having a business strategy in mind is the first step in prudent planning for a business e-commerce site. “Site strategy is a function of your commercial strategy,” Chandraraj said.

Read the full article: "Good B2B Site Design Begins and ...

Ai by the Numbers

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