September 26, 2014

Ai's Mustela Redesign Wins 2014 IMA Outstanding Achievement Award

Ai has won the Interactive Media Awards’ (IMA) Outstanding Achievement Award for the Mustela USA website in the category of Beauty/Cosmetics. Of the 48 entries in this category, only two are chosen by IMA to receive awards.

Ai and Mustela USA, a brand of Expanscience Laboratoires (whose headquarters are in Courbevoie, France), began their partnership in 2013. Mustela, a well-established French brand, was looking to further increase its brand recognition and establish a direct sales channel in the North American market via their website. The opportunity challenged Ai to integrate the Magento platform with an existing content-managed site built ...

September 23, 2014

IMA Win for Ai and Internet Retailer

The Ai redesign of the Internet Retailer website has been Awarded Outstanding Achievement in the category of “Newspaper” by Interactive Media Awards .

The site’s design, content, feature functionality, usability and adherence to best practices all scored highly in the judging process – with content and feature functionality receiving perfect scores.

Ai redesigned two of the primary areas on the Internet Retailer website, Article Page and Charts & Data. In addition to the redesign of the existing pages, a brand new Webinars page was created where users can learn about and register for upcoming webinars.

Analytics informed key design decisions that inspired ...

June 24, 2014

Ai and United Stationers Featured on Internet Retailer

This week’s top story on Internet Retailer B2B site is a feature on Alex Schmelkin and Girisha Chandraraj's presentation at IRCE 2014. Speaking on the topic Smart B2B Design: Strategy and experience principles boost sales , Girisha Chandraraj, vice president of e-commerce at wholesaler United Stationers, and Alex Schmelkin, CEO of web site design firm Alexander Interactive, told attendees that having a business strategy in mind is the first step in prudent planning for a business e-commerce site. “Site strategy is a function of your commercial strategy,” Chandraraj said.

Read the full article: "Good B2B Site Design Begins and ...

May 15, 2014

Ai to Redesign and Replatform Catbird Website

Alexander Interactive (Ai), an award-winning design and development agency, has been selected by Catbird to redesign and replatform the company’s website.

Sugoi With nearly ten years in business, Catbird has become an icon, the ultimate destination in Brooklyn for gifts and jewelry. Located on Bedford Avenue, in the heart of thriving Williamsburg, Catbird is a mecca for an international cast of shoppers who come to visit the brick and mortar store of their beloved website. Both their store and website are filled with a carefully curated selection from New York’s most exciting designers, including their in-house line of jewelry ...

Ai by the Numbers

  • 48Employees
  • 11Years in Business
  • 1French Bulldog