News

Our very own President Alex Schmelkin and Canopy Commerce CEO David Wertheimer will be speakers at the 2012 Internet Retailer Web Design and Usability Conference. This years’ conference will focus on the effects mobile devices have had on consumer behavior and website design.

Schmelkin’s hot topic will be “How to Get Your IT Department to Support Your User Experience Initiatives.” The session will focus on how to bridge the gap between your design team’s vision and your tech team’s needs to harmoniously produce sites with seamless user interface.

In his presentation “How Does Your Site Stack Up ...

Ai is very pleased to add 6 more e-commerce design awards to its trophy case.

The Interactive Media Awards (IMAs) honored Ai with a Best in Class for Consumer Services for its CTProComply redesign with a score of 488/500.

Ai won the Web Marketing Association (WMA) WebAward for Best Professional Services Website for its own company site. Ai also received the WMA WebAward for Magazine Standard of Excellence for its work on Internet Retailer's site.

Graphic Design USA gave Ai three American Graphic Design Awards - for AlexanderInteractive.com, Bizfilings.com and SchwinnBikes.com.

Congratulations to our client partners ...

Ai President Alex Schmelkin is featured in a recent Folio article on the importance of optimizing e-commerce sites for tablet interfaces. Schmelkin is quoted heavily as the article highlights some of his top strategies to keep in mind when designing for “t-commerce. "

Some of the solutions he discusses include working with “the fold," responsive layouts, minimizing hover states, and insights into future success through t-commerce. The full story can be found here: http://www.foliomag.com/2011/e-commerce-solutions-tablet-transition.

This is the second publication Schmelkin has been featured in this summer on this topic. In July, Schmelkin authored an article entitled ...

Alexander Interactive (Ai) (http://www.alexanderinteractive.com), a leading New York ecommerce strategy, design and development agency, has announced the appointment of Philip Cotty as Technology Director, where he will oversee all the agency's technical initiatives and operations.

Cotty comes to Ai from HUGE, where he served as Technology Director since 2009 and was responsible for the technical strategy, discovery, design and execution of projects for such clients as Pepsi, A&E Television, iVillage, Rubbermaid, Pizza Hut, Samsung and Four Seasons.

“Phil is especially qualified to lead the tech group at Ai,” says Alex Schmelkin, co-founder and president of ...

Alexander Interactive, an award winning ecommerce and web design firm, has been selected by Lester's, a leading retailer of apparel, footwear, and accessories for the family, to design and build their new website. The website, Lesters.com, is scheduled to be launched in the summer of 2011. The site is being developed to reinforce Lester's statement of fashion, quality, and heritage, reminding shoppers of its long and proud history.

Lester's joins a long list of Ai clients that include Adorama, Continental Airlines, New Balance, Internet Retailer, Citi, Pepperidge Farm, General Electric, Campbell's, Virgin Mobile, Kaplan, Sharp ...