March 06, 2007
Ai partners with Ink & Co. for Queen Latifah's Curvation.com Redesign
New website developed to promote feeling of self-assurance
Alexander Interactive is proud to announce the launch of Curvation.com, home of "Curvation Nation", a community of thousands of women who share ideas and receive updates on new products, promotions and special events.
Curvation® is Vanity Fair's intimate apparel collection created for real women with real curves. Led by the strong, beautiful, and curvaceous Queen Latifah, the brand's Project ConfidenceSM was created to champion women's confidence, ultimately building a nation of empowered women.
The new website is both "beautiful" and "functional" - two words used by Curvation® to describe their products.
The blog, "Chatting with C", serves ...
