News

Air America Media is expanding its multimedia offerings through a re-launch of its website, www.airamerica.com, which was designed and developed by Alexander Interactive.

Along with an updated look, the new site offerings include around-the-clock original and aggregated news content; text, audio and video commentary; multimedia streaming; a multimedia clip library; and OnDemand content. The site also includes social media features such as interactive chats with show hosts and producers.

“Our goal with this initiative is for Air America to become a leading destination for progressive audio, text and video content,” said Bennett Zier, chief executive officer, Air America ...

Cellular phone provider Virgin Mobile has launched a cutting-edge media center designed by Alexander Interactive.

The new Virgin Mobile MyPix is an innovative platform that provides easy, instant access to Virgin Mobile customers. Linked into their mobile phone accounts, the MyPix site provides an intuitive hub for file management. The site aims to provide Virgin Mobile's customers with a best-in-class service for messaging and data use.

Users can set their phones to automatically upload photos and videos to the MyPix site, making the center a fast clearinghouse for their media. When logged into MyPix, photos can be gathered into ...

Alexander Interactive has been selected to redefine the online presence of the USO, the bridge between the American public and the U.S. military. Since 1941 the USO has consistently delivered its special brand of comfort, morale and recreational services to military personnel and their families.

The USO project includes strategy, architecture, design and development for uso.org. Ai will be integrating a variety of platforms with custom development, and forging a new web presence that merges service delivery, volunteering, fundraising, ecommerce, and Web 2.0 social media outreach.

Look for the new uso.org later in 2009.

Alexander Interactive, a leading strategy, design, and development firm, today launched a new website for American clock manufacturer Chelsea Clock.

The new site merges luxury product presentation with Ai’s award-winning user experience best practices. It is designed to showcase Chelsea’s handcrafted clocks, which have been produced in the same Boston factory since 1897, as well as its repair and restoration services.

The visual design of the site is an exciting departure for the company. To showcase Chelsea Clock’s high quality craftsmanship, the design places products on a black background, allowing the products to look their best. Product ...

Alexander Interactive has kicked off a redesign project for longtime client the Allen School, which provides medical training in New York and online.

The project aims to give Allen’s “on ground” programs, found at allenschool.edu, a sophisticated, modern online presence. Allen School’s online program, at online.allenschool.edu, received an award-winning redesign from Ai in 2007.

Allen School and Ai work regularly on projects for their websites, having recently launched a blog for the online school and performed multivariate testing on a variety of components.

“AI is always embracing new opportunities online,” said Allen School Vice President ...