News

The New York Yankees and Steiner Sports made an official announcement today about the public sale and auction of material from the original Yankee Stadium.

The sale, which is being held on steinersports.com, is a wide-ranging treasure trove of artifacts. Fans can buy everything from pieces of the famous stadium frieze to signs like "Yankees Prefer Mastercard" from concession stands.

To prepare for the sale, Ai designed and built a special landing page for the Steiner Sports website showcasing the Stadium sale. What started as a seats-and-sod promotion quickly grew to encompass more items and options.

Ai also prepared ...

We are pleased to note the launch of a new checkout funnel for global test prep leader Kaplan Test Prep and Admissions on its busy ecommerce and community website, kaptest.com.

The new Ai-designed conversion path is a significant enhancement that presents complex products in an easy-to-follow manner. Prospective students can search for test prep by course type, distance or date, with access to complex information on every page. With the use of ajax and scripting, Ai attempted to minimize page refreshes and simplify the process for customers.

Kaptest.com has the checkout system working across 19 different business verticals ...

Alexander Interactive has brought Web 2.0 functionality to women’s retailer Caché for its 2009 prom season, with a blog and the Prombook Facebook app reaching out to potential customers online.

The social networking initiative is a multifaceted initiative that includes unique targeted content. Caché’s Dream Prom Blog is written by five high school girls in the retailer’s target demographic. They are dispensing advice on shopping, dating, and planning, speaking in their own voices. Caché has given its bloggers full editorial freedom: every post is written independently by the five authors.

The Dream Prom Blog lives on ...

Alexander Interactive has been selected to build a new website for PexSupply.com, the leading ecommerce destination for plumbing and heating supplies.

Ai and PexSupply.com are undertaking a complete overhaul of the site, including strategy, design, development, and fulfillment integrations. PexSupply.com will be built on the Apache Open for Business ecommerce suite, allowing the company to scale its rapidly growing business in an open-source environment. Ai is an award-winning OFBiz agency and is bringing its years of expertise to the project.

Look for a revamped pexsupply.com toward the end of the summer.

Green Key Resources, a professional recruitment and temporary staffing firm, has launched a new website designed by Alexander Interactive.

Designed to showcase Green Key’s increased breadth, the robust new greenkeyllc.com is 10 sites in one: dedicated home pages welcome clients and candidates from healthcare, accounting/finance, information technology (IT) and other divisions. Although the company continues to focus predominantly on the financial realm, the business is growing in many areas, and needed a site that could correspond to each of the fields it covers. With the new website Green Key is speaking to its many constituents with one ...