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Abandon Ye Olde Ways!

It’s a fact, and it’s happening fast. Your customers are becoming more media savvy, and traditional modes of advertising are having less impact. Don’t get caught with your pantaloons down! This is a great opportunity for companies who know how to capitalize on the trends being started by younger Web users.

Blogs and user–generated content have become increasingly important to Web users, and companies who capture traffic by offering interest–driven online communities side by side with their ecommerce site are able to gather priceless information about their customers, as well as market to a self–selected target.

Viral marketing is another new trend worth paying attention to. In addition to being inherently less inexpensive than traditional media placement, viral campaigns can also raise a company’s credibility among increasingly skeptical consumer groups.

At Ai, it’s our job to keep track of the newest trends in alternative marketing techniques. By teaming up with us, you’ll have access to the most powerful ways to reach your target market, to make your message stick, and to make your website sticky.