2012
T-Commerce Report
Tablet commerce strategies, best practices and who's doing it right. Plus a case study of Ai's recent work for Lesters.com.
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By 2014, 90 million Americans will have tablets. If your site isn't ready for those swipes and touches, you're going to miss a huge opportunity.
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The Tablet Market is Growing
In the United States tablet ownership is expected to hit 55 million by the end of 2012 and almost 90 million in the next two years. By 2014, more than one in three US internet users will have a tablet device.
Four Strategies for T-Commerce Sites
Choosing the correct strategy for a tablet site requires a thoughtful evaluation of customer needs and business requirements. No single method of development is right for all businesses. We present four possible strategies and the pros and cons of each.
Table of Contents
- Introduction
- A Growing Market Share
- Who Are the Tablet Owners
- How Are Tablet Owners Using Their Devices
- Tablet Users Are Surfing and Buying
- Tablet Strategies
- Best Practices
- Noteworthy Tablet Experiences
- Ai Case Study – Lesters.com
How tablet owners want to shop online:
Adobe's analysis of 16.2 billion transactions reveals that tablet owners prefer t-commerce over e-commerce.
| %52 | Prefer to use a tablet (t-commerce) |
|---|---|
| %40 | Prefer to use a desktop (e-commerce) |
| %8 | Other |
Source: The Impact of Tablet Visitors on Retail Websites, Adobe
Top Retailers vs. Tablet Best Practices
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Nike
Nike is ahead of the pack with their tablet experience. The site resizes well and does a better job than most at taking advantage of space and working around sizing issues. The drop downs work well and the site is form optimized.
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Staples.com
Staples has a separate tablet version of the site. The navigation is simple, buttons are huge, and there's finger-swipe support.
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Barnes & Noble
The search bar is easy to use, includes auto-suggest with suggested search terms that are large and well-spaced for touching.
An Ai Case Study: Lester's.com
In this report you'll learn how Ai optimized the Lesters.com tablet experience, including quick shop, navigation, forms and more.
Product Detail
The page is swipe-enabled to both browse through alternate photos.
Product Listing
In portrait the navigation is hidden to maximize visual space. Activate by swipe or touch.
