Modernized-with a nod to tradition
PexSupply.com - a leading online supplier of plumbing and heating supplies-needed a site overhaul of fresh features and practical utilities without overwhelming its existing customer base. Ai tackled the problem by developing user-centric tools that make it easy to buy online, with confidence.
- 33% jump in conversion rate
- 45% increase in total orders
Award-winning, Best in Class results
To bring the right set of new features to PexSupply.com, Ai developed a user experience strategy that would ensure a friendly, practical interface for the company's comprehensive product catalog. PexSupply.com users now encounter thoroughly modern features and functionality, packaged in a refreshed but recognizable online experience. The new site has earned industry accolades including a Best in Class retailing award from the Interactive Media Awards.
Poised for continued growth
"Ai has provided us with a scalable, well designed, and user-friendly website. It will act as the platform for the continued growth of PexSupply.com."
President of PexSupply.com
Blending a solid platform with smart shopping tools
- Built on the OpenTaps platform—a custom extension of OFBiz, the Apache open-source ecommerce platform
- Smart shopping tools: comparison engines and tabbed interfaces
- Ai's trademark mega-dropdown, making navigation easy and intuitive
- An appealing visual redesign that leverages the site's previous color scheme to welcome back long-time customers