Edible bling for every occasion.
There was an untapped potential in Ring Pop's adult fan base: We realized that the power of Ring Pop's nostalgia and consumers' overall love for the product could extend beyond the typical youth audience. MyRingPop.com delighted customers by providing a fun, engaging way to design and customize Ring Pops for big life moments and special occasions.
The site captured the essence of Ring Pop by creating a fun, inspiring experience and providing the create-your-own candy our customers had been asking for.
Bringing Ring Pop into the custom candy space.
The Magento Enterprise website enabled customers to easily customize and purchase Ring Pops. Customers could choose from different themed wrappers, add personalized messages and choose from multiple flavor combinations.
MyRingPop also featured inspiration around how to incorporate My Ring Pop into their big events and ideas, stories and photos from Ring Pop’s passionate social following helped drive awareness. The flexible, easy-to-manage-architecture allowed for easy updates and helped the brand maintain a dynamic site that was a celebration of its own.
- IMA Best in Class Award 2013
- W3 Silver Award