Work

Putting Food on the Table

Campbell Soup is good food. But it takes an entire network of independent distributors (SDAs) for you to enjoy it. In order to ensure that this distribution system puts food on the table, Pepperidge Farm, a subsidiary of Campbell Soup Company needs to communicate clearly and efficiently with the SDAs.

  • Over 6,000 independent distributors served

To help Pepperidge Farm meet this business goal, we designed and built PFSDA.com. This new website is an essential step toward better communication between Pepperidge Farm and its distribution network, and provides a one–stop–shop for everything the SDAs need to effectively grow their distribution businesses.

PFSDA.com provides useful materials organized in easy–to–navigate sections including:

  • Answers to Frequently Asked Questions
  • Customer Service Center
  • Order Schedules, Business Tips, and Support
  • Marketing Support
  • Planning and Selling Tools
  • Equipment information
  • Handheld and Printer Manuals
  • Point of Sale Materials

And to make the website even more user–friendly, most materials can be sorted and filtered by topics such as: Business Unit, Product Category, State and Posted Date.

Pepperidge Farm and Campbell Soup Company are committed to their customers, and know that having a strong distribution network is an essential part of this commitment. PFSDA.com will help Pepperidge Farm’s SDAs operate more efficiently, and help us all enjoy good food.

Ai's expertise and commitment to service is truly unmatched - their proactive approach to understanding our business needs and problem-solving made our portal project a huge success!

–Chris Vetrano

Manager Sales & Trade Planning of Pepperidge Farm