Action Envelope : Website Design Case Studies : Alexander Interactive

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How does a retailer know when it's time to redesign? Action Envelope began the process only 18 months after successfully launching its first Ai-designed website.

The results took Action Envelope from good to great, providing scalability and a user-centric solution with room to innovate.

Bringing a mission to life

Action Envelope's COO, Seth Newman, came back to Ai with a long list of features and ideas for improving the site. We worked as a team to define the site's goals and success metrics, then prioritized the features to focus on tangible improvements. The new site design, heavy in Ajax and DHTML functionality, included intuitive, dynamic menus that make it easy for shoppers to find and customize products.

A solution that's second to none

"Ai took our wish list of features and functionality, and created a fully custom ecommerce solution that has exceeded our expectations. The design and technology are second to none."

Seth Newman, COO Action Envelope

Easy-to-use, robust and transparent

Improvements that prompted significant conversion rates:

Direct, easy-to-use browse and search interfaces
Simple two-step process for online envelope design and printing
A robust "Re-Order" center for fast purchase of previously placed orders
Loyalty program rewards frequent customers with online discounts
"File Upload Center" for easy graphics and logo embellishment

Back-end print production management system, creating:

Transparency throughout the entire order and fulfillment process
End-to-end order tracking, from the point of purchase through customer approval, pre-production, press assignments, printing, boxing and shipping
Task assignment across new presses as they are purchased
Reduced processing and fulfillment time, prompting business growth

Action Envelope site wins Multichannel Merchant's Silver I. Merchant Award