Caché

Fashion by the numbers

We started with a site audit, which revealed an opportunity for a complete redesign to increase multichannel sales. We also focused on improving a number of sales metrics through multivariate testing and a new social media engagement strategy.

Interactive, consistent and familiar

Website optimization

• Full integration with Caché's in-store loyalty program
• Consistent access by shoppers, whether online, in-store, via email, or on the phone
• Improvements to interactive pages, including home page, browse paths, cart, and checkout

Facebook outreach

• Facebook promotions engaged a younger teen demographic to interact with the Caché brand for their important prom dress purchase in a youthful, familiar environment