DonorsChoose

DonorsChoose.org allows citizens and corporations to read proposals submitted by teachers for classroom materials, and to donate directly to the causes that interest them most.

Ai launched the first DonorsChoose.org website in 2002 and has been a vital contributor to its online strategy, design, and implementation.

DonorsChoose Screenshot

Charitable giving 2.0

Ai planned, designed, and constructed the 1st and 2nd generation DonorsChoose.org website that connected donors with teachers. Combining tactics from online shopping with donation-specific messaging, the new site uses 2.0 technologies to encourage the viral spread of charitable giving. As a result, the business has grown from New York City to one that operates in all 50 states.

Project Results

  • $0 - $38 million in growth
  • 2.4+ million students served
  • 95,000+ projects funded
DonorsChoose Screenshot