The online presence a beloved brand deserves.

Schwinn has been making bicycles to fit all types of riders and lifestyles for over 100 years. They wanted to showcase their heritage while reinforcing their contemporary relevance though a modern, engaging website that enables customers to explore and compare their bicycle models.

Schwinn’s new website is essential to positioning the brand as accessible and fun for bike riders everywhere.
- Hillary Benjamin, Global General Manager, Schwinn

Finding the right bike – from Classic to Contemporary.

Our research found that consumers admired the classic Schwinn brand but needed to immediately connect with their contemporary styles and quickly navigate and customize their different models.

Full-bleed lifestyle imagery, combined with nostalgic details and modern graphics helped reposition the brand as a premier and relevant bicycle company. Product Pages showcased beautiful shots of their bikes and smartly applied graphics that balanced branding and highly scan-able product information. The Bike Finder tool exposed shoppers to the variety of bicycles while helping them explore, compare and customize bikes based on cycling styles and personal preferences.

Results & Awards

  • 40% increase in total site visitors
  • 21% increase in page views per visit
  • 87% overall decrease in bounce rate
  • IMA Best in Class for Retail Design
  • SCA Gold Award