Work

Diamonds are the Web's Best Friend

When you’re shopping for one the most important things you’ll ever buy, the selection process counts. And this goes double for an online diamond gallery. You’ve got to feel like you’re getting an entirely accurate view of the stone you’re looking at, and that means being able to inspect it like you would in person.

  • 270% increase in site visits from monthly average of 68,000 to 350,000
  • 72% increase in length of site visit from 4:37 to 7:51 minutes

To ensure its customers have an unparalleled experience shopping online, adiamondisforever.com asked us to create a content management system that could maintain all the jewelry components needed to custom design a ring.

Rising to the challenge, we planned and developed a backend database maintenance software that drives this sophisticated Design Gallery experience. The resulting gallery allows users to interact with diamond jewelry just as they would in real life. Among other functionality, a user can:

  • Zoom in for more design detail
  • Rotate pieces in 360 degrees
  • View matching pieces or alternate angles

A diamond is forever, so it better be perfect. The Design Gallery at Adiamondisforever.com, powered by our custom software, eases and enhances the experience of shopping for diamonds, to make sure it will be.

www.adiamondisforever.com