Kaplan Test Prep & Admissions
The leader in private tutoring, Kaplan Test Prep & Admissions needed to boost its own conversion scores, and prep its website to increase registrations.
The new site gets excellent marks by increasing revenue, scaling to reach multiple target markets, and reducing the barriers to purchase.
Enrollment is encouraged
We began with an extensive Discovery phase that included live user testing and interviews with a diverse set of internal stakeholders. For the resulting site, we combined our best practices for ecommerce transactions with Kaplan's complex option matrix (comprised of location and feature-based course options) to create an enrollment process as flexible as it is powerful.
Smart, intuitive and flexible
- Localized, filterable enrollment process
- Extensive client-side call-ups and collapsible displays for better performance
- New extensible template serving each segment of the business, flexible enough to reach targeted groups
$100Million in Online Sales
19Different prep test areas