As part of a global expansion initiative in 2001 and 2002, this athletic shoe and apparel manufacturer recruited us to help them create a web portal that could scale to meet the increasing demand of their corporate and consumer needs world wide.
The website infrastructure we were tasked with building had steep objectives. New Balance wanted it to serve customers, human resources, media relations, marketing, and sales efforts across their entire enterprise.
The content management system of the website was similarly ambitious, as it needed to serve as the single site for administrators to manage content and products for all local websites around the globe.
70%Increase in site traffic
35%Improvement in maintenance efficiency
25%Reduction site maintenance cost
The custom solution we developed for NewBalance.com features the following functionality:
- Complex content management system that allows authors to submit content to editors for review, and editors to submit content to publishers for posting live.
- Scalable website architecture that supports tens of millions of hits per month.
- Integration with numerous data sources including shoe catalog, customer databases, and a mapping provider.
- Backend administration accessible globally by thousands of employees.
With the new portal, New Balance has met its current objectives, and has the infrastructure to support even greater expansion in the future.