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Sweetening The Deal

Pepperidge Farm wanted to improve the efficiency of their sales force. Though highly skilled, the sales teams were overly dependent on paper, and the file–based communication methods between account managers and directors of sales were antiquated.

We worked with this biscuit and bakery producer to create an internal tool that would streamline communication between teams, and monitor customer contact. That tool is called Pepperidge Farm PAVING.

Pepperidge Farm PAVING supports the sales force with a bunch of powerful features:

• Sales promotion management allowed the sales force to control what products were promoted to whom, when, where and at what price.
• Bulkload application enabled account managers to upload their planning spreadsheets with a full year’s worth of deals at once rather than each deal manually.
• Sales forecasting and tracking – provided the ability to compare current year projections with previous year’s actuals, or even week by week as numbers are tracked, thus informing decisions on volume and pricing adjustments.

Due to its user–friendly interface and intuitive controls, this tool was quickly adopted as an internal sales promotion management website, and has been implemented across all of Pepperidge Farm’s sales regions in the United States. Since then, however, PAVING has expanded to manage all material volumes and more completely integrate with the planning infrastructure and system of record, SAP. It is now LDAP authenticated, unifying it with the larger Campbell Soup IT infrastructure.

As powerful as it is easy to use, Pepperidge Farm PAVING is helping sales people all over the country promote Pepperidge Farm. Which sounds great to us -- more cookies, anyone