Pepperidge Farm

Pepperidge Farm needed a way to effectively communicate with their network of independent contractors (SDAs) who handle the delivery and distribution of its products.

Ai created a site that gives SDAs a one-stop-shop for everything they need to grow their distribution business.

Streamlining remote communication

PFSDA.com is the new North American hub for Pepperidge Farm independent distributors. Ai made this online resource easy to use from anywhere through integration with SDA handhelds, so communication in between Pepperidge Farm and the field would be tracked, streamlined and scalable.

Easy, accessible and integrated

Improvements that prompted significant conversion rates:

• Easy-to-navigate sections
• Weekly updates and billing tips address the independent distributors’ most common questions
• Easily accessible product information, sell sheets, and planning tools
• An integration with handheld mobile devices delivers messages, order, and marketing materials directly from the site to mobile devices
• Distributorships for Sale section allows current owners of independent routes to advertise such routes for sale

• 6000
  Distributors served
• 2
  Billion units moved
• $368
  Million in tracked sales promotions