Steiner Sports

Steiner Sports caters to something more than just a customer base - they provide autographed sports memorabilia to fans of every stripe.

In teaming up with Steiner, Ai aimed to create a one-of-a-kind online shopping destination that improved upon the traditional online retail model.

Leveraging customer insights to drive conversion

Creating a site that entices sports enthusiasts, hobbyists, first-time memorabilia collectors, and gift-givers requires thinking like them. So we watched and learned from our customers in order to create a site that worked for them. We uncovered novel ways to organize and personalize the site as it grew, satisfying customers and driving up conversion rates.

Personalized, innovative and integrated

• Enhanced browse and search categories that break the mold of typical product-based shopping
• Personalized signings, product recommendations, and targeted, opt-in emails
• Innovative merchandising tools: "See it Framed" option that reveals a realistic photograph preview, upsells based on business intelligence and purchase history
• Smart self-service tools including express checkout, loyalty rewards, check order status, and wish-lists
• A "Gift Center" to help first-time buyers and holiday shoppers
• Complete integration with Steiner's accounting, fulfillment, and warehouse systems: site real-time inventory updates, immediate internal order reviews, and automatic accounting system order reconciliation and reporting

• 40^%
  Growth in 2009
• 1000^%
  ROI on Incremental Side Projects